Combining images with your social media campaign can have a huge impact on your campaign. Just think for a moment about Pinterest’s popularity and how it has quickly become a main-player on the social media networks.
‘A picture is worth a thousand words’ is an old saying that has been around since the beginning of time, and it’s just as true on the internet as anywhere else.
You can use pictures and images to attract and engage your readers & customers by showcasing products that you have on offer, or using pictures to tell a particular story about an aspect of your brand, or something that will connect with your readers and perhaps prompt them to engage by sharing their stories and images too.
Posts that include an image generate an average of 150% more engagement on Facebook, than posts without one.
Pictures get a lot more attention than words, it only takes a moment for an image to be viewed whereas it could take a couple of minutes to read a paragraph, people are busy, they don’t have time to read everything that they see so if you can capture their attention in a moment and they like what they see, then they’re likely to delve in and look for more! Put careful thought and consideration into the images that you could use to help promote your brand on social media, and remember that combining images with your social media campaign will enhance your online marketing results.