Seven Tips for Effortless Social Media | Advice
Having a good old snoop around the internet we found these great pearls of wisdom from Dave of Likeable Media so we had to share:
First, he said, social media is not free. Second, it won’t bring you immediate results. And, third, it can’t make up for a bad product or service.
If you can cope with all that, you’re ready to learn how–and why–Dave & SocialClix.biz still recommends you get involved:
1. Listen, Then Talk
A couple of years ago, when Dave went to Vegas, the check-in line at the Aria hotel where he was staying “took forever,” he said.
So Dave did what he does best–took to Twitter, and quickly posted: Waiting on-line for 45 minutes at the Aria. Not worth it. #fail
Did he hear anything from the Aria? No. But he did hear from the Rio, a hotel down the street. Within two minutes, the Rio Tweeted back to Dave: Sorry you’re having a bad experience, Dave. Hope the rest of your time in Vegas goes well.
Dave didn’t switch hotels on that trip, but where do you think he stayed the next time he went to Vegas? The Rio. And he “liked” the Rio on Facebook. And sometime later, a friend going to Vegas saw that Dave had “liked” the Rio, so asked if Dave would recommend the hotel. His response? “I don’t think it’s the fanciest, but I know that they listen,” Dave recalls telling that Facebook friend.
Dave pointed out that all the Rio did was pay attention to Twitter, and respond with empathy.
Dave recommends you do the same thing, regardless of the business you’re in. “If you’re an accountant, go to Twitter and search ‘need an accountant‘,” he said. “Your customers are asking for you.”
2. Respond (to Everyone!)
Dave said 60% of brands–mostly big ones–currently do not answer customers or prospects on Twitter, Facebook, or other social media. As a result “you have a huge competitive advantage if you respond to your customers–and theirs,” he said. (Case in point: the Rio hotel in Vegas.)
If a customer complains, don’t delete. Instead, you have an opportunity to respond publicly that you’re working to solve the problem, and will send a private message to the individual so it can be fixed.
“We all know that companies are going to make mistakes,” said Dave. “The problem isn’t when companies make mistakes, it’s when companies don’t say, ‘I’m sorry.’”
Instead, if you delete a complaint, you’re sending a message that the person who wrote it doesn’t matter, and you’re, in essence, “inviting him to go tell someone else, to start a petition,” warned Dave.
The only types of posts you should consider deleting? Those that are obscene, or bigoted.
When you respond, do it in your brand voice, whatever that is: serious, funny, full of puns, scientific, whatever. As long as it’s true to the brand.
3. Tell, Don’t Sell
Social media is most powerful when you use it to tell personal stories, not to sell your products, Dave said.
Dave likes to tell the story of how, when he and his then fiancé couldn’t afford a lavish wedding, they raised $100,000 from sponsors and got married at Brooklyn Cyclones park. That personal story, he says, helped propel Likeable into a $7 million business.
Didn’t get married at Shea? Consider your humble beginnings, your personal leadership characteristics, customers who have overcome obstacles, employee challenges, community or charity partnerships. Look at your employees, products, or customers, and identify a story people will want to talk about, and disseminate it across social media.
If yours is a business-to-business company, tell a story on social media using webinars, e-books, and white papers.
“The only thing better than telling your story on social media is to inspire your customers to tell your story,” said Dave.
4. Just Be You
On this, Dave quoted Oprah Winfrey, who said: “I had no idea that being your authentic self could make me as rich as I’ve become. If I had I’d have done it a lot earlier.”
As Dave puts it: “When I am authentic, when I am vulnerable, when I am me, customers want to do business with me.”
Who does a lot of this on Twitter, according to Dave? Foursquare founder Dennis Crowley, who has even posted about where he lives.
5. Advertise (Better)
Social media is not just touchy-feely, said Dave. It can drive leads, and sales.
On Facebook, rather than just get your ad in front of huge a swath of people, you can target the right people–based on job title, interest, age, location. “Every single piece of data that Facebook’s got on people you can target based on that,” Dave said. “What’s cooler than reaching a billion people on Facebook? Reaching the right 1,000, the right 100, the right 10, or the right one.”
Another perk of advertising on Facebook? Word-of-mouth endorsements. You can target ads against just the friends of people who have “liked” your brand on Facebook, and when those people see your ad, they will see listed the names of their friends who like your brand, too.
6. Give Stuff Away
If you take 10 percent off, you’re marketing, 50 percent off, you’re giving away value, 100 percent off, you have loyal customers for life, Dave quipped.
Give away good content, webinars, articles, and white papers. “I’ve had two people come up to me and say, ‘Thank you for all that valuable information you gave away, I’m starting my own social media agency,’ but I also got dozens and dozens of inbound leads because of all the value we put out there,” said Dave.
Recently, a new client told Dave she had $250,000 to spend on social media marketing she’d move to Likeable because of all the free, yet useful information the company has made available.
7. Be Grateful
In your social media posts, regularly thank your customers, and partners.
According to the non-profit organization DonorsChoose.org, Dave said, of those people who received a thank you note, 38 percent were more likely to donate again.
He writes three thank you notes every day.
“It puts me in a great mood every single time,” he said.